Day+1+-+Lesson+for+Auditory+and+Visual+Learners

Social Media Lesson

Social media is a powerful tool for connecting through professional groups such as LinkedIn and Twitter. Using these tools is one of the best ways to enhance a firm’s professional visibility. However, negative information can also be spread. The goal of this course is address common issues related to social media platforms and provide knowledge so employees can make educated decisions.


 * Overview of Social Networking/Social Media **

What is Social Media? – Video media type="youtube" key="MpIOClX1jPE" height="390" width="640"

Commonly Used Social Media – Facebook, Twitter, MySpace, YouTube, Blogs, and LinkedIn. Can you identify which of the top ten most viewed sites are sources of Social Media? 1. Google - Enables users to search the Web, Usenet, and images. Features include PageRank, caching and translation of results, and an option to find similar pages. The company's focus is developing search technology. 2. Facebook - A social utility that connects people, to keep up with friends, upload photos, share links and videos 3. YouTube - YouTube is a way to get your videos to the people who matter to you. Upload, tag and share your videos worldwide! 4. Yahoo! - A major internet portal and service provider offering search results, customizable content, chatrooms, free e-mail, clubs, and pager. 5. Blogger.com - Free, automated weblog publishing tool that sends updates to a site via FTP. 6. Baidu.com - The leading Chinese language search engine, provides "simple and reliable" search experience, strong in Chinese language and multi-media content including MP3 music and movies, the first to offer WAP and PDA-based mobile search in China. 7. Windows Live - Search engine from Microsoft. 8. Wikipedia - A free encyclopedia built collaboratively using wiki software. (Creative Commons Attribution-ShareAlike License). 9. Twitter - Social networking and microblogging service utilising instant messaging, SMS or a web interface. 10. QQ.com - China's largest and most used Internet service portal. Provides users with a "one-stop online life service". China's largest Internet community. Information-sharing services include QQ.com, QQ Instant Messenger, QQ Mail, and search engine SOSO. Linked up with heavily used features such as forums, chat rooms, and QQ Groups. (List from Alexa.com – The Web Information Company)


 * How Your Company/Organization Uses Social Media **

This content is to be supplied by the company/organization. This will include how your organization is using social media to enhance their image. News clip on how Ford is utilizing social media – Video media type="youtube" key="9j4yzfC6ijY" height="390" width="640"

A custom designed lesson will be built on how your company/organization manages social media inside and outside of work.


 * Personal Responsibility when Using Social Networks **

Remember to abide by your organizations social media policy. (Insert policy here with descriptions) Remember 5 professional tips to practice while participating in online networks.

1. Join the discussion 2. Be selective – Your network is only as strong as those whom your connected to. Be selective about your network and who you invite into your network. 3. Be complete and personable – Fully complete your profile and include keywords that can help people find you, however avoid details that are to personal. 4. Pay it forward – Strengthen your network and enhance your reputation as an industry resource by re-tweeting posts and answering discussions on LinkedIn. 5. Conduct a self audit – Privacy policies on social media sites are subject to change at any time. Therefore it is important to check and recheck your settings to review the policies of individual sites on a periodic basis to ensure your personal information remains private. (Adapted from the “Benefits and Risks of Social Media Use in the Workplace” )


 * Here’s Some Examples of Poor Social Media Choices **

Go Daddy CEO shoots elephant causes outrage - Video - media type="youtube" key="HXVH4OsfapI" height="390" width="480" Motrin Commercial – Motrin did not understand the demographic for which they were targeting as a result this video received backlash from angry mothers.

Video Link - Video - media type="youtube" key="BmykFKjNpdY" height="390" width="480"

Social Media Mistake Causes Ad agency employee their job. - Website - []